Why Superman is Better than Goku?
In that vein, allow me to explain why Batman is better than Superman, and how putting this knowledge to work could increase your leads and sales.
The way I see it, there are three main reasons:
1. Batman actually has to try
One of the most annoying things about Superman is how overpowered he is. I mean, it’s bad enough that he’s indestructible, can fly to alternate dimensions at will, and that his sneeze will destroy an entire solar system.
But it’s even more annoying that, despite his ability to hear every conversation on the planet, multitask at speeds where common mortals appear motionless, assimilate complex books in seconds, freeze or melt most materials, see through anything except lead, move well in excess of 5, 000 feet per second, and let’s not forget fly…not only has he been completely unsuccessful at eliminating crime worldwide, but he can’t even get it under control in a single city.
This implies that he is not merely dimwitted and incompetent, but also incredibly lazy. Even a determined moron—or an indolent genius—with these sorts of powers would still have solved the problem by now. If you gave Batman those powers, the world would be a very different place. Yet Batman manages to keep Gotham under control with nothing but a good brain, a buff (but super-powerless) physique, and a few billion dollars’ worth of custom technology.
How this could improve your conversions
I know. This is all extremely interesting, and you probably had a great rebuttal ready for that snarky comment about indolence (because, if nothing else, All Star Superman established beyond doubt that Superman is a genius)—but what in the blue blazes does it have to do with increasing leads and sales?
Just this: when you’re deciding how you want to position your brand—how you want your customers to perceive you—it’s very tempting to take on the role of Superman. You’d like to think you’re their flawless savior, flying in to the rescue with nary an effort.
The trouble is, customers aren’t looking for a Superman, because Superman is silly. They’re looking for a Batman—someone who can achieve great things, not because he was born that way, but because he has paid his dues in the School of Hard Knocks. Someone who doesn’t pretend he can give them the world when he can’t; but who can give them what they want, because he has developed that ability through skill and determination. While Superman breezes through any challenge (or would, if he remembered to use all his powers), Batman has to face adversity and overcome it. That makes him more relatable, and subsequently more trustworthy.
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