Buy Superman comic books 1990s
Something I’ve been meaning to do since we started this blog was to occasionally spotlight old comic book ads. I don’t know what it is about advertisements, commercials. and marketing campaigns in general but they tend to capture the essence of their time better than actual artistic works. What is it about them that inspires such gleeful, unmitigated nostalgia?
I wanted to start the first installment of retro comic book ads by looking at some really old examples from the Golden and Silver ages. But I was reading Legends of the Dark Knight #42 (dated February 1993) and I was amazed by how each and every ad contained within the comic so epitomized the 1990s. Let’s look at each of them:
Remember when pro wrestling was called the WWF instead of the WWE? Remember “Macho Man” Randy Savage? He was one of the most flamboyant and memorable characters. He was usually a villain, but for some reason you would see him hawking products to kids during Saturday morning commercials and similar time slots. Apparently someone thought that teenagers loved wrestling so much that they would be willing to drop a mere $339.95 on a bare bones home workout gym that you could’ve got at K-Mart for probably a quarter of the price.
What’s also great about this ad is that it pays homage to those old Charles Atlas ads for his home workout training manuals. Note the bully kicking sand in the face of the wimp. Is this really the wisest approach to take in trying to sell a home gym? Simply being muscular doesn’t mean you’re adept at fighting. Likewise, it also teaches children that violence is always the answer. And of course there’s a hefty layer of chauvinism contained within. According to this ad, men are just cavemen who win women’s affections by pure animal dominance.
P.S. How is that guy going to gain any muscle when there aren’t any weights on the machine!?
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