If they're good enough for movie screens,
why not put them in theater lobbies as well?
Iron Man, Captain America, Thor, Batman, Superman, Green Lantern have all had movies. They've grossed billions of dollars when you add them all together, and while comic book nerds are passionate about their character's, not every ticket sold is sold to a reader. There are millions of people out there that can't be bothered to buy a comic book, but they LOVE the movies. How many people have you encountered with a Superman tattoo but when asked, they've never touched a comic book? These characters transcend comic books with their movies.
So why aren't comic books being sold at movie theaters?
Millions of fans should have
access to comics when leaving
Okay, so maybe no one will pick up a comic book off a spinner rack while waiting in line for a romantic comedy starring Owen Wilson some random day in January. But last month saw the release of Iron Man 3. +Marvel Entertainment could have cross-promoted with movie theaters by sending out a shipment of Iron Man comic books to theaters. How many would've purchased as they stood in line on opening night? How many potential new readers would have bought a book for themselves or one of their children on their way out? After being inspired by the movie, people could become new readers because there's more material for them as they leave the theater.
You would think companies would want to hook new readers at the peak of their excitement!
When Man of Steel opens this Friday something rare will have happened: A new #1 issue of a comic book featuring the lead character will have hit the stands two days prior. This issue of Superman: Unchained will be written by the talented Scott Snyder (whose work on Batman has been critically acclaimed) and drawn by the highly talented Jim Lee (who is a veteran of the industry for over 20 years). It makes perfect sense to have issues of this book available to moviegoers after "Man of Steel" ends. The emotional high and adrenaline rush alone could inspire some impulse purchases of the comic book. Imagine leaving the theater after having watched Man of Steel and seeing a rack full of Superman: Unchained comic books sitting there. It's the first issue, so casual readers won't be scared away thinking they're jumping into the middle of something they won't understand.